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Three brothers in St. Louis saw an opportunity to improve on timeless styles and thus The Normal Brand was born. Their motto is “we make Normal clothes better” and you can absolutely tell that they do through their quality fabric choices, comfy silhouettes and excellent craftsmanship. Not only does The Normal Brand use top-notch materials, but they also have their own signature fabric, Puremeso. It is a so-soft cotton blend that is also super durable. The Normal Brand includes sustainable styles too, such as pieces made from seawool. Seawool uses recycled plastic bottles and oyster shells to create a warm, yet breathable static-resistant fabric that is so soft to the touch so you can feel good and look good while doing good.
The Normal Brand was created by three men looking to perfect classic styles, so you know they do men’s clothing right. The brand does a great job of listening to their community – they heard the call for more comfort around the waist, and they delivered with a true-to-size fit. And let's not forget about their fabrics! Super soft and pre-washed for that perfect worn-in feel, yet tough enough to handle any urban or outdoor adventure. Check out their game-changing Hybrid Pant, offering performance-ready features with a sleek chino appearance. The Normal Brand has your back when it comes to style, functionality, and versatility.
You know how frustrating it is when you find stylish clothes that just don't cut it in terms of practicality? Well, The Normal Brand totally gets it. Started by three brothers, they quickly realized that their sisters were facing the same struggle. So they decided to create a solution that would satisfy both fashionistas and adventurers alike. The Normal Brand’s women’s line is a perfect blend of fashion and functionality, designed for ladies who want it all. They've nailed durability, comfort and those effortless silhouettes you can dress up or down. Whether you're out exploring or chilling inside on the couch, their clothes have got you covered.